More to show than sales

Well, now that my shows are done for 2008 I can reflect on how successful they were. Most artists simple look at sales and revenue. And to be fair, we do have to pay our bills so this justifiably the most important aspect of any show. However, it is not the only measure of success or importance.

Shows are a form of advertising. In fact, when I post my expenses I put the show registration fees under advertising. Even if my sales are low during the show, I usually get 3-5 custom orders following the show. And it's important to track these, which can be tricky as it may be a few months down the road. I also usually see increased enrollment in my Bead 'n' Bitch sessions or other workshops.

At the Gift Giving Show two weekends a go, another bonus to shows came to the surface that other vendors experienced and shared with me. Friendship and peer support. Many of the artists there were meeting for the first time, since them I have seen them become friends on Facebook, heard that they have gone for coffee and I'm sure many will keep in touch at future shows.

So when you're measuring the success of your shows - don't just look in your wallet.