Sorry, this is a bit of a rant, but I figure we can all learn from their mistakes. So how do you socially promote what you do and be authentic at the same time?
- PARTICIPATE, even before you need something. These guys should have joined twitter a year a go and joined in the conversation. If they think I could be there facebook friend, they should have done so a year a go and commented on things I do.
- ENGAGE the audience creatively, not just by posting that your canvassing went well today. Tell me how it changed your views and what new impact you will have.
- DIFFERENTIATE between social media channels. Your facebook statuses should not be the same as your tweets. They are two different channels and need to be used independently from each other. That also includes your news on your website, your blog and your email campaigns.