Jun 9, 2010
This entry took me a few days since getting back from my last show, in the rain. Since Monday I have been hanging up my tent, my table cloths, my curtains and cards to dry. This is definitely not the fun or productive part of a show in the rain.
The productive part is that there's less window shoppers out on a rainy day. Which means that only the die-hards, ready to spend consumers venture out in the rain. So right off the bat, you have to work less to sell more. And on top of that, you don't lose those customers to 1. getting lost 2. getting tired 3. changing their mind. On a sunny day at an art show, shoppers will find something they like, but say 'I will buy it on the way out', or 'I will come back once I've found my friends'. And then they are gone forever (lost, tired, or changed their mind). In the rain, people are more impulsive, if they like it they will buy because they don't want to have to come back if they decide later they really want it.
So, yes in general, rainy days aren't that fun, but my experience shows that rainy days aren't that bad for sales, at least for the amount of work we have to do on those days.
Ok - time to fold the drying tent and pack it up for a rainy weekend show in London!