Feb 24, 2009
Feb 20, 2009
As an artist, when I'm marketing or selling, I'm not creating. When I'm creating, I'm not selling or marketing. And the scale never seems to balance right on this one. However, if someone else is selling for me, then I can spend my life creating. So think back to those famous dead artists.... they got (just go with me for arguments sake) their lives to focus on their art and didn't deal with the selling side. So, no wonder they were good, they got to practice and create often. And if I've taken anything from Outliers (the book I'm reading by Malcolm Gladwell), is that people succeed because of doing, and doing again and doing again.
The second theory is that it's easier to sell someone else's work than it is your own. So, dead people can't sell their work anymore, so others do. They can focus solely on selling and not on creating. They see it from a buyers perspective not an artists. If you don't believe me here, just go out with a friend and try this theory out.
But, I don't think I want to wait until I'm dead. In fact, I know my family doesn't. So, my goal for this year is to change this theory or at least impact it differently. I'm going to work on selling my work actively, but also trying to balance those scales.
Feb 17, 2009
So, after whining a little to my hubby, we headed down to the yacht club for some fresh air and to share a pint. Well, I was surprised to see the beach was snow free. Which is my world, means beach glass hunting season just opened! So, although my day started out bad, it sured ended on a high. Here is my find from the first day on the beach.
Feb 6, 2009
- ask for longer payment terms on supplies from your regular suppliers
- ask for larger down payments on custom orders
- host a seconds sale (I'm hosting a Leftovers Potluck on February 15 as a twist on a studio open house - drop by if you can and bring some friends)
- check in on those consignment accounts and see if they can pay you
- eat leftovers (see #3 for a fun twist on this :-)