Have you ever noticed that art galleries can seem intimidating? How about the stores that have a greeter at the door - does that intimidate you? A few years ago, a friend mentioned to me the idea of giving out Artist Directories as a way to gracefully let her non-customers out the door. And you know what? The construction on Princess / Ontario has done that for our Kollaboration show. At first I wasn't happy about this and then I remembered what it felt like to enter an intimidating gallery.
Providing a way for non-buyers to feel welcome to come and welcome to leave too is important so they will come back again when they are ready (or not ready) to buy. Giving them a way to gracefully decline makes them and you feel better; no uncomfortable moment. Whether you do it by handing them information for something else they may be interested in, sending an open invitation with no obligation, or even prompting an excuse for them (the weather, the construction), the KARMA in this has got to be good.
And with that said, NGB has our Mother's Day Open House this Sunday, so come on by, although it may be snowing... :-)