Be an elf this christmas!

Since the economic turmoil began I've been thinking about what to write about it. Yes it's having an impact on everyone (and I'm sure even you), but do we really have to spend all of our energy in the doom and gloom that the media is highlighting for us?

I say no. Right now, more than ever, we are seeing the true Experience Economy. This phrase is borrowed from a book I'm reading called The Experiece Economy by B. Joseph Pine II. The basic jist of the book is that people will scrimp in some areas of their lives so they can buy luxury items in other areas. In a financial crisis this means that typically people will buy their consumables and what they can cheaply so they can make themselves feel better when they indulge in say...art.

But what does an elf have to do with this (the title of this entry is what I'm referring to)? Well, when people want luxury and pampering, they want luxury and pampering. Santa's elfs would never give a gift unwrapped or without a perfect ribbon and gift tag. And at the same time, those low cost consumbables would never come wrapped or with a fancy tag. So if you don't want to be considered a cheap alternative, make sure to think like an elf and make your art gifts a true indulgence. Let your customers solve their need to feel good by buying one of your one-of-kind, well-worth the cost pieces of art.