The last 2 weeks I have worked with a few clients trying to simplify their work or develop a disciplined focus for what they do. Someone, somewhere along the line has told them that they need to find one focus and go with that; that their business can't be so scattered. And at times I would agree with this statement. At times, however, I think it's exactly the wrong thing to do.
Take for instance what my life as an artist is going to be in a few weeks:
- running a kids camp
- teaching at the college
- grant writing for artists / organizations
- selling my own art
- facilitating workshops and presentations
- writing blogs
- online marketing consulting
A quick look at this list and some may say it is unfocused. But when you look at it closely, they are all inter-related and all within themselves focused on the work I want to do and can do. They all generate revenue and none of them conflict with the image I want to create for myself. To me if I were just the meat and potatoes with the same outcome every time, that was predictable and somewhat bland, I would lose focus and ambition. By taking that same meat and potatoes and making goulash, I get a different flavour every time - that's what will keep me focused on results and my passions.
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