- 2 or more artists in each venue
- artist shopping opportunity either before you open to the public or at the end of one of the days
- special invite only event prior to opening for the public
- have preview photos or video taken and posted before opening
- wrap up party to collect vendor feedback as soon as possible - maybe even onsite
- involve media
- do a draw to collect email addresses
- plan the date a year out
- send reminders 1 week and 2 days before
- make sure to have signage and have brochures available on the sign itself
- promo the morning of the show to media and on social networking sites
Please add to the list if you have other ideas.
1 comments:
Hi Lindsay,
these are all good tips for studio tours. I do some of them allready, but will try to incorporate a few more of these ideas into my efforts this year. I posted a blog entry on Sep 1st about our studio tour and some observations about it...I think a key thing is getting media involved...tried many times in the past to get an article about the tour in a local magazine or newspaper; but never any luck. We got on the radio once in 6 years. Ideally a member should be responsible for press/media coverage, but not many artists have time to take that on...even with the enticement of half price tour fees. But I do believe their is a lot that individual artists can do to improve their own traffic at their studio...such as many of the things you have suggested. Thanks for the passing on the tips.
Sally
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