I'm sure I'm not the only one that's been there (or here) before, you know, buying something online and crossing your fingers that it's what you were looking for? And then, when it arrives, realizing it's nothing like it looked in the picture?
I just made my first large purchase from a new jewellery supply company and more than half the order was not what I wanted! The last two days I've been waundering around saying 'I should've just spent the extra and bought from a local shop'; but a moment a go a light bulb went off. If I'm trying to convince my customers from all over the world to buy from me online then I can't give up on it either. What I need to take from my exprience (besides frustration and product I don't need) is to make sure my customers don't have this happen to them and more importantly, feel confident that it won't!
Here's the things I learned from this expierience that will help me fix any of my online sales:
1. Images from multiple angles of the product.
2. Images large enough to see detail.
3. What to do if you aren't happy with it.
4. Who pays for shipping of unwanted items?
5. Send a confirmation email of any phone orders, or online orders before shipping it.
6. Include in the delivery box FAQ's about your products.
I'm sure there's others, but I'll start there. That will keep me busy.
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