I looked back and I can't believe I haven't written about this already... blogging as an artist. I was doing two presentations today at the college and the main focus of discussion was on blogging. Is it important for business? Why is it important for business? ETC.
The answer is yes it is important for any business but especially for artists. It comes down to people buy from people; especially in the art world. If customers just needed a picture for the wall they would go to a superstore, but if they're buying art, they want the story. Your blog is a perfect place to tell your story. It's a way for customers to connect with you and feel they have a personal relationship with you.
Another important purpose of blogs is authenticity. In Trendwatch's report for 2008, authenticity was rated as the number #2 influencer in buyer trends. People want to know who you are and they want it to be believable, so traditional, biased information like brochures and websites just won't cut it anymore.
So if you don't have a blog - get one! Then let me know and we can connect in the blogsphere! Happy Blogging!
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