Yesterday I presented a workshop for artists in the Cornwall area on Successful Selling Strategies. The group was great; a lot of great energy in the room that I could feed off. I also met a fellow found object artist - Candice Nixon (http://www.meltingpotstudio.ca/). Anyway, back to the story... when I cleaned out my briefcase this morning I found an old napkin tucked in a corner that I kept from our trip to North Carolina earlier this month. 
The napkin is from the Detroit airport ( a great airport by the way ). I kept it because I loved the slogan on it. It's short, memorable, cheeky, and most of all gives you a mental picture of exactly who they're talking about without saying it out loud. In the workshop yesterday we talked about knowing who your target market is, what your competition is doing and what needs you are filling. This slogan sums it all up in one cheeky statement - doesn't it? It's a very successful sneaky slogan!
The napkin is from the Detroit airport ( a great airport by the way ). I kept it because I loved the slogan on it. It's short, memorable, cheeky, and most of all gives you a mental picture of exactly who they're talking about without saying it out loud. In the workshop yesterday we talked about knowing who your target market is, what your competition is doing and what needs you are filling. This slogan sums it all up in one cheeky statement - doesn't it? It's a very successful sneaky slogan!
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