Authenticity

Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions. (en.wikipedia.org/wiki/Authenticity)

This week I have been bombarded with facebook friend requests, facebook events, emails and tweets. It's election week and all of sudden everyone wants to be 'my friend'. Now I'm not against shameless self-promotion or advertising, in fact I teach these things at the college. But I definitely don't like campaigns done poorly, without creativity and most importantly where the intentions that are not authentic. Coming into my social network just when you need me means that you are trying to use me, not help me or even like me (let alone really a friend).

Sorry, this is a bit of a rant, but I figure we can all learn from their mistakes. So how do you socially promote what you do and be authentic at the same time?

1. PARTICIPATE, even before you need something. These guys should have joined twitter a year a go and joined in the conversation. If they think I could be there facebook friend, they should have done so a year a go and commented on things I do.
2. ENGAGE the audience creatively, not just by posting that your canvassing went well today. Tell me how it changed your views and what new impact you will have.
3. DIFFERENTIATE between social media channels. Your facebook statuses should not be the same as your tweets. They are two different channels and need to be used independently from each other. That also includes your news on your website, your blog and your email campaigns.

Tooting my horn!

I got a huge wholesale order today - from a gallery in California. Yeah!

I surpased 100 followers on twitter yesterday. Yeah!

I sold a pair of earrings within 30 minutes of posting them to my etsy page. Yeah!

I was featured on the Baby Bundle Boutique Blog this week. Yeah!

Hey, everyone's got to toot their own horn once in a while :-)

The Anatomy of a Blog

Last week I taught a 'Blogging for Artists' workshop at the Cornwall Artpreneur Conference. Since then a few artists have asked for the information so here are some (can't give away all my secrets at once) on what you should include in your blog posts:

• Controversy is good, make a statement, no politicians allowed (in other words no sitting on the fence)
• Links to other websites and blogs are good
• Images are vital
• Have contests
• Include your customers (comments, stories, photos - with permission of course)
• Post follow up comments (even if they come by email)

For those that missed the workshop I am hosting the same session on Kingston on November 30, 1-2 at my studio. For more info visit my site - www.lindseyfair.ca

More to show than sales

Well, now that my shows are done for 2008 I can reflect on how successful they were. Most artists simple look at sales and revenue. And to be fair, we do have to pay our bills so this justifiably the most important aspect of any show. However, it is not the only measure of success or importance.

Shows are a form of advertising. In fact, when I post my expenses I put the show registration fees under advertising. Even if my sales are low during the show, I usually get 3-5 custom orders following the show. And it's important to track these, which can be tricky as it may be a few months down the road. I also usually see increased enrollment in my Bead 'n' Bitch sessions or other workshops.

At the Gift Giving Show two weekends a go, another bonus to shows came to the surface that other vendors experienced and shared with me. Friendship and peer support. Many of the artists there were meeting for the first time, since them I have seen them become friends on Facebook, heard that they have gone for coffee and I'm sure many will keep in touch at future shows.

So when you're measuring the success of your shows - don't just look in your wallet.

Blogging for Blogging

I looked back and I can't believe I haven't written about this already... blogging as an artist. I was doing two presentations today at the college and the main focus of discussion was on blogging. Is it important for business? Why is it important for business? ETC.

The answer is yes it is important for any business but especially for artists. It comes down to people buy from people; especially in the art world. If customers just needed a picture for the wall they would go to a superstore, but if they're buying art, they want the story. Your blog is a perfect place to tell your story. It's a way for customers to connect with you and feel they have a personal relationship with you.

Another important purpose of blogs is authenticity. In Trendwatch's report for 2008, authenticity was rated as the number #2 influencer in buyer trends. People want to know who you are and they want it to be believable, so traditional, biased information like brochures and websites just won't cut it anymore.

So if you don't have a blog - get one! Then let me know and we can connect in the blogsphere! Happy Blogging!

The Rule of 7

Last night at the TIA workshop on Social Networking for business there was a general concern that between Facebook, youTube, mySpace, Blogging and your own website that you wouldn't have anytime to spend in your studio. That's when I mentioned my first rule of 7. I allow myself 7 minutes per day on Facebook because I know it could suck me in and never spit me out. The artists wondered why 7 minutes? Well, 5 is too little and therefore not effective, and 10 is too much and can easily be rounded up to 15 and then 20 and so on. I think I stole this concept from either Eat that Frog or The 4-hr Work Week. One of them states that by setting random times for tasks it forces you to pay attention to the clock and not allow 'creep' to happen. It's a really good concept in planning meetings, set them for 10 minutes after the hour instead of on the hour and you'll be amazed at how much you can get down in that first ten minutes.

The Art of Being Social Workshop

I am presenting a workshop for TIA (Thousand Islands Arts) on June 3rd from 7-9pm. Here's an overview of the session. If you want to attend contact TIA, if you can't attend but wish you could, let me know and I'll let you know when the next one is.

Social networking and marketing online are key to any successful business in today's competitive world, especially for artists! These two hours will be spent going over the basics of online marketing including Facebook, Youtube, Blogging, your own website and yes even Second Life. Come learn how you can profit from the web instead of spending money on it!